Folgers Coffee has a new ad campaign that might just make you want to stop drinking coffee.
Okay, just Folgers brand coffee. My bad.
"Tolerate mornings" is the message in their utterly annoying and downright dislikable television spot featuring several dozen yellow people. No, I'm not talking Asians, I mean people in yellow makeup and yellow wigs wearing yellow clothes marching out of a new day's dawn and into the bedrooms and bathrooms of some of the grumpiest folks you could ever meet in the morning. Not only are they yellow, they're singing. "You can sleep when you are dead!" and other vacuous lyrics in the perkiest voices you can imagine. You might think it sounds like a cute idea, right? Maybe it looked good on the storyboards, but it utterly fails on the screen. It's not funny or entertaining, and it's not even strange enough to be quirky. It's just bad.
Of course, a cup of Folgers Coffee ends the commercial as the cure for these incessant yellow drones. That is, if you haven't hit Mute or just changed channels altogether by the time someone actually gets around to drinking any of that Folgers Coffee. But wait! You get a reward for making it to the end, a web link: toleratemornings.com. How clever! Oh, wait: no.
It's understandable that Folgers would be willing to try anything to get people to actually make coffee at home in the morning again rather than picking it up at Starbucks or whatever local convenience store has the best morning blend. It's unfortunate that they chose this bizarre venue in an attempt to attract buyers. At least there's a smidgen of good news: it might make good pop-culture fodder for a future episode of Family Guy or The Simpsons.
Edited, 8-18-07: The offending commercial is no longer viewable on the site; it's just a big Folger's ad now.